The ETI at the Multisectorial Virtual Fair: Virtual Expo Germany.
From July 14th to 17th, 2020, the Virtual Multisectorial Fair was held: GERMANY EXPO VIRTUAL in which more than 250 companies from Germany and Latin America were present. It was organized by the Ecuadorian-German Chamber of Industries and Commerce and the network of German chambers in Latin America, including the German Office for Trading Promotion and Investments in Cuba. The ETI was represented with its products and services by the company Import-Export Farmacuba belonging to BioCubaFarma, which had its virtual space in the Caribbean Pavilion and also participated in the Pavilion of the Chemical and Health Sector.
@etibiocubafarm1 está bien representada por la empresa @farmacuba1 en la Feria Virtual Multisectorial: Expo Virtual Alemania-Latinoamérica.— etibiocubafarma (@etibiocubafarm1) July 15, 2020
Iniciativa para romper cercos propiciar negocios, promocionar servicios y adentrarse en nuevos mercados. #business #online pic.twitter.com/3HGX6UBfUg
This fair was a key stage for the boost of the Latin American economy, supported by Germany, the second commercial partner of the region (DW, 2020) The space allowed in complex times generated by the pandemic, to break the fences and establish a virtual platform to business development, purchase and sale of products and services and other benefits.
"There will also be an area of business networking through virtual platforms and network of AHK LATAM countries. There will also be international workshops and business Webinars, virtually and with online assistance throughout Latin America" (Business Leader, 2020)
The 9 sectors represented were: Agro- industrial and Food, Consulting and Finance, Mining and Energy, Construction and Automotive, Chemical and Health, Technology, Machinery, Digitalization 4.0 and the Services sector.